Privacy policy

Privacy Policy

Last updated: 18 March 2026

Averon London ("we", "us", or "our") is committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Store Name: Averon London
Registered Address: 150 Washington Avenue, STE 201, Santa Fe, NM, 87501, United States
Email: support@averonlondon.com

For the purposes of UK data protection law, Averon London is the data controller responsible for your personal data.

2. Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity data (such as your name)
  • Contact data (billing address, delivery address, email address, phone number)
  • Order and transaction data
  • Payment information (processed securely by third-party payment providers; we do not store card details)
  • Technical data (IP address, browser type, device information)
  • Usage data (how you interact with our website)

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To process and deliver your orders
  • To manage payments, fees, and refunds
  • To communicate with you regarding your order or customer support requests
  • To improve our website, products, and services
  • To comply with legal and regulatory obligations

4. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

  • Performance of a contract (to fulfil your order)
  • Legal obligation (tax, accounting, and consumer law requirements)
  • Legitimate interests (improving our services and preventing fraud)
  • Your consent (where required, such as for marketing communications)

5. Marketing Communications

You will only receive marketing communications from us if you have opted in or where permitted by law. You may withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting us directly.

6. Sharing Your Data

We may share your personal data with trusted third parties only where necessary, including:

  • Payment processors
  • Shipping and logistics partners
  • Website hosting and e-commerce platform providers
  • Professional advisers (legal, accounting, compliance)

All third parties are required to respect the security of your personal data and to treat it in accordance with the law.

7. International Data Transfers

As we are based outside the United Kingdom, your personal data may be transferred and processed outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as standard contractual clauses or equivalent protections.

8. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure.

9. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

10. Your Legal Rights (UK Customers)

Under UK GDPR, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, please contact us at support@averonlondon.com

11. Cookies

Our website uses cookies to enhance user experience, analyse site traffic, and support essential functionality. You can manage cookie preferences through your browser settings.

12. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you.

If you have any questions about this Privacy Policy, please contact us at support@averonlondon.com